Nancy Gifford, on our innovative new online training video:

SOLE: What are your thoughts on our new online product knowledge seminar?
Nancy: "[The online training video] is very informative. It helped me to trouble shoot a lot of the real trying questions that you get in the field. That was the biggest thing that I got out of it."
SOLE: What about in terms of making it easier, rather than having to wait for a rep to come and do a PK?"
Nancy: [The online training video] is much, much easier… This way, because it's interactive, you can push pause if you need to take notes. It's way easier, in real-time, to get to the place where you need to be in order to sell effectively."

Read the success story of Dave Garcia from Ohio Physical Therapy & Sports Medicine

"We have had customers come in saying after half a day of work, their feet ache. We suggest the SOLE and without a second glance, they try them and seem to really like them. We also have told each customer about the 100% satisfaction guarantee and we have not had any returns. Most people are willing to pay a little bit more to protect their feet.."
- Chris Bearchell, Satisfied Retailer - Work World #260

"As a running specialty retailer, I can say without a doubt that SOLE Custom Footbeds have filled a niche in my store. We have fit runners, walkers, and working people with very positive results. The fact that SOLE fits a wider variety of foot types and shapes than most other orthotics sets them apart. So far, we have had very few returns of your product and no problem getting credit from your company on those units. Keep up the good work. Thank you."
- Wayne Eden, Fleet Feet Sports

Brian Kawazoe, on SOLE Custom Footbeds:

SOLE: What do you guys say to sell the product?
Brian: That the orthotic can be molded to your foot, once you step on it. If you have a high arch, if you have a low arch, if you have a medium arch, it will custom fit to any shape of a foot.
SOLE: What do you think really sells it for you?
Brian: What pushes it over the top is the 90-day guarantee and the 2-year warranty.
SOLE: Now, you guys have an oven in your store?
Brian: We do have an oven in our store.
SOLE: And how does that work for you?
Brian: It works great. To put the insole in the customers' shoe and have the customer stand up in your store and to hear them go "ahhhhh" -- you know you've done your job right.
SOLE: Yeah, when they step into the warm, kind of, putty?
Brian: Exactly.
SOLE: And how many fittings do you think you do a day?
Brian: Probably about 2 or 3.
SOLE: Do you feel that the oven has boosted your sales?
Brian: The oven has boosted our sales by at least double.

"I found out about SOLE Custom Footbeds at the Seattle APMA show. I basically talked to several podiatrists there, and that's how I found out that they were having success. So, I tried it here, and they were right. Convenience wise, it's fantastic. As far as molding and dispensing goes, it's done within a 10-15 minute period.

The bottom line is that the positive feedback we've been getting from patients is just fantastic. We're more than well satisfied.

We've got geriatic patients purchasing them. We have a lot of runners that are buying them now - just word of mouth - and we've got a lot of mill workers here, that are on cement all day, and they need something with a little more flexibility, because we do make road orthotics, but we've had just as much success with this. SOLE is excellent."
- Dr. Micheal E. Drespling, DPM, Satisfied Customer

"Many customers come to our store to have a problem solved. The correct shoe is critical but the right insole as a partner can make a huge difference. Our ability to modify [SOLE Custom Footbeds] while the customer waits enhances the outcome and the customer's experience."
- Rob Kaufman, Owner, New Balance (San Antonio)

"I find that these insoles are not a hard sell. All you have to do is let them try one and they buy it. Your staff will love selling this product because it sells itself..."
- Sharla Crawford, Satisfied Retailer - Work World #580

Brian Philips, New Balance (San Antonio) on SOLE Custom Footbeds:

Brian: I use the ultra cushioning in my cowboy boots. My wife and I go two-stepping every so often and, instead of after the evening my feet and my knees are hurting, I can keep on going all night!
SOLE: Do you have them in any other shoes?
Brian: I wear them in all my shoes.
SOLE: Why is that?
Brian: Because they feel good.
SOLE: Do you do any sports?
Brian: I do some backpacking. I put them in my hiking boots and it does make a difference.
SOLE: What's the best tip that you tell people about when you're talking about the product?
Brian: Best tip is the cushioning. It adds extra cushioning and the custom moldable feature is really nice.
SOLE: What about the arch support?
Brian: I love the arch support. Most arch supports are fixed - you can't really adjust them in any way, but when you put the molding process on there it really helps!

"Greetings fellow store operators, I have recently been asked to give my opinion as a retailer of SOLE Orthotics. I can begin by telling you not only as a retailer but as a user of this product, that it is simply amazing! I have personally experienced more comfort and less back problems since using these insoles and have received the same feedback from customers as well. Its sturdy base and formability gives this product a step above custom "Orthotic" insoles in that they retail for 5 to 7 times less than what you would get through Podiatrists and Chiropractors...

"All in all I definitely recommend this product to be sold in each of your stores for it is an insole that both you and your customers will be satisfied with."
- Adam S. Hodge, Satisfied Retailer - Store Operator

"Despite my early skepticism, the SOLE Orthotic has proven to be the best new insole we have added to our assortment. Year to date sales have made a believer out of me!"
- Andrew Spencer, Satisfied Retailer - Merchandise Manager

"I would like to thank you for introducing me to your product. Although we have only had the SOLE Orthotic in our store for only a month, we have had nothing but positive feedback."
- Jeff Coates, Satisfied Retailer - Manager, Red Wing Shoe Store, Pheonix - AZ

"This product has been so successful for us that we, for the first time, have had to back-stock a product... SOLE Orthotics!"
- Mitchell Masia, Satisfied Retailer - Owner, Fleet Feet, San Francisco

"This is the best product I've ever seen, after having run six marathons I had to stop running due to severe knee pain. With SOLE Orthotics I can now run again... pain free. In fact, I can't run without them. I wear them in all my shoes and all the staff wear them and swear by them."
- Erin Schroeder, Satisfied Retailer - Manager, Fleet Feet, San Francisco

"I have two pairs of custom made orthotics - neither of which I wear anymore because my SOLE Orthotics beat them for comfort, cushion, and support. I can replace them almost ten times for the price of custom orthotics."
- Erik Kaitala, Satisfied Retailer - Run Manager, Gear West