SOLE Custom Footbeds gets double APMA Seal of Approval

FOR IMMEDIATE RELEASE

Contact: Tom Kreimes, Director of Marketing for Sandpit Marketing
ph. 0845 644 3742 email: tom@sandpit.com

October 18, 2002 - Calgary, Alta. - Edge Marketing Corp. is proud to announce that the American Podiatric Medical Association (APMA) has approved the recommendation of the APMA's Committee on Podiatric Seals that their Seal of Acceptance be granted for three years to both the SOLE Custom Footbed and the SOLE Custom footbed Ultra-Cushioning line of custom moldable over-the-counter orthotics.

Glenn B. Gastwirth, Executive Director of the APMA, calls the approval "A notable accomplishment."
Andrew Slatter, Director of Sales & Marketing for the SOLE Custom Footbed, was very excited about the announcement. He comments: "The approval by the APMA is confirmation of what medical professionals have been telling us. Sole is an affordable alternative to $300 orthotics for people with foot related problems."

Founded in 1912, the APMA is the leading professional society for foot and ankle specialists in the United States. The association has component societies in 53 locations in the U.S. and its territories and a membership of more than 10,000 doctors of podiatric medicine.

Edge Marketing Corp. sells its flagship product, the SOLE Custom Footbed, through retailers across North America and online. The SOLE Custom Footbed is a unique custom moldable over-the-counter orthotic which provides an inexpensive alternative to expensive, time consuming, doctor-prescribed orthotics. Edge Marketing Corp. has offices located in Wilmington, Delaware, and branch offices in Calgary, Alberta and Vancouver, British Columbia.

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