Contact: Kevin Ablett, Marketing Communications Manager
Email: kevinablett@itsyoursole.com
Company:Edge Marketing Corp.
DBA: SOLE Custom Footbeds
Phone: 403.204.0907
Fax: 604.608.3596
www.yoursole.com

Snowboarders Catch SOLE Custom Footbeds Breaking & Entering

[May 20, 2003 - Calgary, Alberta] SOLE Custom Footbeds have had a wild ride this season - in more ways than one.

"We're here to break the industry mold and enter this market in a big way." Comments Tom Taylor, Vice President of SOLE Custom Footbeds. "Consumers in the ski industry have been paying anywhere from $120.00 - $300.00 for custom footbeds for years, largely because there were no alternatives - until now." He went on to say "This year marked a turning point for SOLE Custom Footbeds in both the ski & snowboard markets as we opened up new accounts with a record number of ski & board shops across North America. Our retailers are pleased that for the first time they can offer a custom footbed that is less expensive and can be fit in 5 minutes as opposed to half an hour or more for alternative footbeds. Consumers have responded to this by buying more SOLES than ever before. We've also learned that more and more pro riders are choosing SOLE because of its ability to cushion big air impacts, wick away moisture, and mold to both the contours of the boot and the shape of their feet."

For more information about retailers in your area, please visit SOLE Custom Footbeds on the web at www.yoursole.com and click on "Find A Dealer".

Edge Marketing Sales Inc. (United States) and Edge Marketing Corporation (Canada) are responsible for the sale and distribution of SOLE Custom Footbeds. This heat moldable footbed is designed to custom fit shoes and boots in a wide variety of markets including Sports, Industry, and Military. SOLE Custom Footbeds are available internationally through retailers in all 52 states, all 10 Canadian provinces, and online through their corporate web site found at www.yoursole.com.

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