SOLE Custom Footbeds Strengthens Ties With Top Adventure Racers

FOR IMMEDIATE RELEASE

Contact: Kevin Ablett, Marketing Communications Manager
Email: kevinablett@itsyoursole.com
Company:Edge Marketing Corp.
DBA: SOLE Custom Footbeds
Phone: 403.204.0907
Fax: 604.608.3596
www.yoursole.co.uk

SOLE Custom Footbeds Strengthens Ties With Top Adventure Racers

[May 15, 2003 - Calgary, Alberta] SOLE Custom Footbeds is pleased to announce their unique standing in the world of adventure racing. The company has positioned itself to be the pre-eminent supplier of custom footbeds to the adventure racing community by teaming up with Adventure Racing Canada, the country's largest and most established organizer of both urban and rural adventure races.

"We are both excited and honoured to be working together with Adventure Racing Canada to bring our products to the elite adventure racers in this country." Comments Tom Taylor, Vice President of Edge Marketing. We have arranged to donate products to an elite group of competitors at every single ARC race being held in the 2003 season, and we hope to continue this year after year. We've also arranged to have additional product and materials displayed at each event for the general public to experience what Custom Comfortä is all about. Adventure Racing is experiencing a surge in popularity and we plan to be the dominant force in providing those athletes with Custom Comfortä every step of the way."

"The sport of adventure racing requires participants to spend a lot of time on their feet, and therefore keeping your feet comfortable is the number one priority during any race. We are very happy to be able to provide adventure racers with the opportunity to experience the benefits of SOLE Custom Footbeds, as we think that they will not only benefit their adventure racing results, but they will also enhance any of the other outdoor adventure sports that adventure racers all enjoy", says Jonathan Geisler, Event Director for Adventure Racing Canada.

Edge Marketing Sales Inc. (United States) and Edge Marketing Corporation (Canada) are responsible for the sale and distribution of SOLE Custom Footbeds. This heat moldable footbed is designed to custom fit shoes and boots in a wide variety of markets including Sports, Industry, and Military. SOLE Custom Footbeds are available internationally through retailers in all 52 states, all 10 Canadian provinces, and online through their corporate web site found at www.yoursole.co.uk.

Adventure Racing Canada is Canada's leader in adventure racing, with events that range from 3-5 hours to 3-5 days, for the first-timer to the experienced adventure racer. For more information, please go to www.adventureracingcanada.com.

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