SOLE Custom Footbeds Builds Goodwill Among The World's Best Speed Skaters

FOR IMMEDIATE RELEASE

Contact: Kevin Ablett, Marketing Communications Manager
Email: kevinablett@itsyoursole.com
Company:Edge Marketing Corp.
DBA: SOLE Custom Footbeds
Phone: 403.204.0907
Fax: 604.608.3596
www.yoursole.co.uk

SOLE Custom Footbeds Builds Goodwill Among The World's Best Speed Skaters

[March 24, 2003 - Calgary, Alberta]

The Olympic Oval was buzzing this past weekend, as speed skaters from around the world put their skills to the test. World records fell, national records fell, and personal bests numbered over 600. But that's not the only reason the Oval was in a buzz. Team SOLE was there, giving away and custom fitting over 150 free pairs of SOLE Custom Footbeds to international athletes and coaches. The competitors were eager to put SOLE to the test and the initial response was overwhelmingly positive.

"The international athletes, and a large number of the local ones, were very excited to learn about SOLE. For some, it was their first time learning about the importance of foot health in sports, and for others, it was their first time learning that we are a local Calgary company", commented Tom Taylor, Vice President of Edge Marketing. "The athletes' consensus was that their new SOLE Custom Footbeds were more supportive and more cushioning than their previous insoles and they were excited about training with them. We were very proud to be a part of the event and to introduce the international sporting community to the incredible performance benefits of adding SOLE Custom Footbeds to any training regimen."

Edge Marketing Sales Inc. (United States) and Edge Marketing Corporation (Canada) are responsible for the sale and distribution of SOLE Custom Footbeds. This heat moldable footbed is designed to custom fit shoes and boots in a wide variety of markets including Sports, Industry, and Military. SOLE Custom Footbeds are available internationally through retailers in all 52 states, all 10 Canadian provinces, and online through their corporate web site found at www.yoursole.co.uk.

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