Ed Viesturs Wears SOLE Custom Footbeds to Everest, Annapurna

Ed Viesturs Wears SOLE Custom Footbeds to Everest, Annapurna

FOR IMMEDIATE RELEASE

Contact: Kevin Ablett, Marketing Communications Manager
Email: kevinablett@itsyoursole.com
Company: SOLE Custom Footbeds
C/O Edge Marketing Corp.
Phone: 403.204.0907
Fax: 604.608.3596
www.yoursole.co.uk

[March 20, 2004 - Calgary, Alberta]

SOLE Custom Footbeds will be accompanying Ed Viesturs to the top of Mount Everest and Annapurna this summer on his quest to conquer the last of world's 14 highest mountains without supplemental oxygen.

Ed will be the first American in history to accomplish this unprecedented adventure and he chose SOLE Custom Footbeds for its incredible support, shock absorption, and moisture wicking capabilities that will provide him with comfort and performance on his long journey.

Ed Viesturs is America's leading high altitude mountaineer, having climbed many of the world's most challenging summits, including ascending Mount Everest five times. He holds this record with one other person. Viesturs is the only American and one of five people to climb the six highest peaks in the world -- all without supplemental oxygen. He is currently on a quest to climb all 14 of the world's highest mountains (above 8,000 meters) without the use of supplemental oxygen. He has successfully climbed twelve to date. For more info on Ed and his Endeavor 8000 please visit www.edviesturs.com.

Edge Marketing Sales Inc. (United States) and Edge Marketing Corporation (Canada) are responsible for the sale and distribution of SOLE Custom Footbeds. This heat moldable footbed is designed to custom fit shoes and boots in a wide variety of markets including Sports, Industry, and Military. SOLE Custom Footbeds are available internationally through retailers in all 52 states, all 10 Canadian provinces, and online through their corporate web site found at www.yoursole.co.uk.