FOR IMMEDIATE RELEASE

Contact: Kevin Ablett, Marketing Communications Manager
Email: kevinablett@itsyoursole.com
Company: SOLE Custom Footbeds
C/O Edge Marketing Corp.
Phone: 403.204.0907
Fax: 604.608.3596
www.yoursole.co.uk

Edge Marketing Unveils Your SOLE

[Calgary, Alberta - March 19, 2003]

Edge Marketing is pleased to announce the launch of their totally redesigned SOLE Custom Footbeds web site, www.yoursole.com. Months of planning and development have led to an evolution in online footwear accessory marketing. The new site, driven by consumer demand for improved foot health, features online fitting videos, eco challenge footage (courtesy of Team SOLE Custom Footbeds), one of the Internet's most streamlined e-commerce systems, an extensive testimonials section that includes quotes from a number of professional athletes, injury prevention tips, an online media kit, answers to frequently asked questions, a section on our major role with the popular Extreme Kindness Tour, and a dealer locator database listing over 1100 retail outlets that carry SOLE Custom Footbeds.

"We are very pleased with the redesigned site. Navigation is much simpler and there is much more information available for our customers", comments Tom Taylor, Vice President at Edge. He went on to say: "Our re-design was in response to the fact that people are demanding more information about everything, particularly if it affects their health, and that includes their footwear. We are excited that the new site will help our customers and our retailers make more informed buying decisions."

Edge Marketing Sales Inc. (United States) and Edge Marketing Corporation (Canada) are responsible for the sale and distribution of SOLE Custom Footbeds. This heat moldable footbed is designed to custom fit shoes and boots in a wide variety of markets including Sports, Industry, and Military. SOLE Custom Footbeds are available internationally through retailers in all 52 states, all 10 Canadian provinces, and online through their corporate web site found at www.yoursole.co.uk.

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