SOLE Custom Fits The US Market

July 25, 2002 - Calgary AB, Local company appears to have a perfect fit for the enormous US work boot market. Edge Marketing Corp has just completed a deal with industry leader Red Wing Shoe Company of Red Wing Minnesota to supply a co-branded Custom footbed. The deal will see the Sole Custom Footbeds, under the name Red Wing Custom Foot Support System, available in all 430 Red Wing Shoe Stores by October and made available to the over 4000 outlets that carry Red Wing products world wide.

The product utilizes technology that has been available to medical practitioners for some time. Edge Marketing's "Heat to Fit" technology allows the footbeds to be fully customized in under five minutes. This improved process allows the product to be fit at the retail level or in the consumer's home.

The agreement with Red Wing is further affirmation of the initial success enjoyed by Edge who shipped the first Sole Custom Footbeds in May 2001 and are now in over 750 locations across North America, that number will be at over 1700 once the first Red Wing stores receive the product in October.

"We were pleasantly surprised by the enthusiastic response from the work market. Work World out of Calgary gave us a great start and helped prove the concept. Originally we designed the product for a sports application and in spite of a lack of interest from the larger chains in Canada, we have had tremendous success in specialty shops. The product is selling very well in running, tennis, ski and snowboard as well as multi discipline shops both locally and in the US." Says Mike Baker, President and CEO.

With a retail price of only $39.95 Sole Custom Footbeds are a fraction of the cost of traditional custom insoles with over the counter products at upwards of $120 and Dr. prescribed orthotics at over $400. Sole has proven to be a great first step in dealing with foot related problems as well as enhancing the performance and comfort of footwear products for all applications.

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Custom heat moldable orthotics offer comfort and value.

WHAT: Sole Orthotics give the consumer the ability to totally customize their footwear. Using "heat to fit" technology the orthotic is molded perfectly to each individual's foot. The result is unprecedented support, cushioning and comfort when inserted into any pair of shoes and at a reasonable cost.

PHYSICAL: The Sole Orthotic is composed of primarily three parts

COMPONENTS: Starting with the moldable base layer of EVA (Ethyl Vinyl Acetate), which cools to a rigid bottom layer. This layer forms a deep heel cup that aligns the users foot and holds their foot¹s natural cushioning in place. The orthotic is then covered with the #1 rated shock absorption material called Poron and finished with PPW which is a fabric designed to wick moisture and reduce friction.

USAGE: The consumer simply heats the Sole Orthotic in a regular oven and the EVA components become soft and moldable. They then just place the orthotic in their shoe and put it on. As the consumer stands on it, the Sole Orthotic conforms exactly to the shape of their foot. As the orthotic cools, it becomes firm again.

VALUE: Suggested retail price is only $39.95 in specialty running, golf and sports stores as well as large sporting goods retailers. The value is very evident when you compare the cost to other custom made orthotics, which can be as much as $350.00.

MONEY-BACK: Consumers are protected by two warranties.

The 90-Day GUARANTEE: Ultimate Fit Guarantee offers a full refund to anyone who does not find custom comfort in the orthotic and Poron is guaranteed not to compress for 2 years.

WHO: Contact Tom Taylor, Vice President, Sales and Operations Edge Marketing Corp. Tel.Toll free 866-235-SOLE (7653) 403-204-0907 Fax: 403-204-0927 tomtaylor@itsyoursole.com