SOLE experiences 1000% distribution and sales growth in 2002

FOR IMMEDIATE RELEASE

Contact: Kevin Ablett, Marketing Communications Manager
Email: kevinablett@itsyoursole.com
Company:SOLE Custom Footbeds
C/O Edge Marketing Corp.
Phone: 403.204.0907
Fax: 604.608.3596
www.itsyoursole.com

[Calgary, Alberta - January 28, 2003]

Edge Marketing Corporation is pleased to announce that it experienced record growth rates in the fiscal year 2002. The company accredits its success to the high growth rates of its flagship product: SOLE Custom Footbeds.

Tom Taylor, Vice President of Edge Marketing, had this to say: "Between January 1, 2002 and January 1, 2003 we grew our retail distribution network by over 1000%. This is based on having 200 retail outlets at the start of 2002 and ending the year with over 2000 retail outlets. We are currently adding approximately 200 new stores per month and we're only just starting to ramp up our roll-out campaign."

Edge Marketing Sales Inc. (United States) and Edge Marketing Corporation (Canada) are responsible for the sale and distribution of SOLE Custom Footbeds. This heat moldable footbed is designed to custom fit shoes and boots in a wide variety of markets including, but not limited to, Sports, Industry, and Military. SOLE Custom Footbeds are available internationally through retailers in all 52 states, all 10 Canadian provinces, and online through their corporate web site found at www.itsyoursole.com.

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