Contact: Kevin Ablett, Marketing Communications Manager
Email: kevinablett@itsyoursole.com
Company: Edge Marketing Corp.
DBA: SOLE Custom Footbeds
Phone: 403.204.0907
Fax: 604.608.3596
www.yoursole.co.uk

Edge Releases Custom Fit Demo

[February 17, 2003 - Calgary, Alberta]
Edge Marketing is pleased to announce the online release of the SOLE Custom Fits Demo. The SOLE Custom Fits Demo uses streaming audio and video to demonstrate how to properly custom fit a pair of SOLE Custom Footbeds in the comfort of your own home.

"Our product is remarkably easy to custom mold yet many people are concerned about doing it properly." Comments Tom Taylor, Vice President of Edge Marketing. He then went on to say "Our package already includes written instructions, so this video helps take away some of the mystery. I think people find it hard to believe that for only $40 they can customize their own footwear and achieve remarkable improvements in comfort and overall foot health. The fitting video demonstrates that it really is as easy as the instructions state and that our 90 day ultimate fit guarantee removes all risk."

The SOLE Custom Fit Videos are available for viewing in a variety of compression ratios at www.yoursole.com/fit_videos.htm. They require recent versions of either Quicktime Player or Windows Media Player.

Edge Marketing Sales Inc. (United States) and Edge Marketing Corporation (Canada) are responsible for the sale and distribution of SOLE Custom Footbeds. This heat moldable footbed is designed to custom fit shoes and boots in a wide variety of markets including Sports, Industry, and Military. SOLE Custom Footbeds are available internationally through retailers in all 52 states, all 10 Canadian provinces, and online through their corporate web site found at www.yoursole.co.uk.

--30--