FOR IMMEDIATE RELEASE

Contact: Kevin Ablett, Marketing Communications Manager
Email: kevinablett@itsyoursole.com
Company: Edge Marketing Corp.
DBA: SOLE Custom Footbeds
Phone: 403.204.0907
Fax: 604.608.3596
www.yoursole.com

Edge Marketing Adds Staff

[Calgary, Alberta - February 11, 2003]

Edge Marketing is pleased to announce additional sales team and accounting team hires in the month of February.

"We're very pleased and feel quite fortunate that the incredible response to our Custom Footbeds has allowed us to hire additional people almost every month at a time when many in our community have been laying people off", comments Tom Taylor, Vice President. He then went on to say "The ten fold increase we had in distribution and sales in 2002 has enabled us to further diversify our staff teams in 2003, distribute work loads more effectively and efficiently, and expand into new markets, thereby allowing us to grow at an even faster rate this year."

Edge Marketing Sales Inc. (United States) and Edge Marketing Corporation (Canada) are responsible for the sale and distribution of SOLE Custom Footbeds. This heat moldable footbed is designed for shoe and boot applications in a wide variety of markets including Sports, Industry, and Military. The product is available internationally through retailers in all 52 states, all 10 Canadian provinces, and online through their corporate web site found at www.yoursole.com.

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