For Immediate Release

"HEAT TO FIT TECHNOLOGY" GIVES THE SOLE ORTHOTIC CUSTOM FIT AT A GENERIC PRICE DESIGNED FOR YOUR FEET, BY YOUR FEET

December 4, 2001 - Calgary, AB - Edge Marketing, a company out of Western Canada, has recently launched their latest project called the Sole Orthotics. The product is a custom heat moldable orthotic designed to slip into any pair of footwear. At a suggested retail price of only $39.99, everyone can experience the benefits of a truly custom fit. Introduced at The Super Show in January, The Sole Orthotic will soon be available in specialty sports stores and large sporting goods retailers.

Sole Orthotics Prevent Pain Suffered by 75% of North Americans

Studies show that over 75% of North Americans experience foot pain due to a variety of causes including: extended periods of walking, running or standing, faulty biomechanics, the shock of continuous activity and improperly fitting footwear. Sole Orthotics will help to prevent foot pain by properly aligning the feet and allowing the body to work at optimal efficiency. They will also alleviate some of the pain caused by poor quality footwear by providing the support and cushioning not provided by the shoe itself.

Easy to Use, Unbeatable Custom Fit

Sole Orthotics uses "Heat to fit" technology, which provides an excellent and inexpensive alternative to custom prescribed orthotics. To customize Sole Orthotics the consumer merely needs to heat them in a regular oven for four minutes. As the orthotic heats the EVA composites become soft and moldable, at this point they just place the orthotic in their shoes and stand on them. While it cools, the orthotic conforms exactly to the shape of their foot and becomes firm again. The result is the ideal amount of support wherever their foot needs it.

How the Sole Orthotic Supports Your Foot

A full layer of the patented material Softec delivers over 100% more shock absorption than the foam in insoles in regular shoes. Softec does not compress over time and is guaranteed to provide the same comfort after 2 full years. A deep heel cup aligns the users foot and holds their natural foot cushioning in place. And of course, the fact that the Sole Orthotic is molded to each individual's foot ensures that every step will be supported in the places that need it. Finally, the entire orthotic is covered with PPW, a fabric that is designed to wick away moisture and reduce friction. Paul Williams, 3 time Olympian and Good Will Games Gold Medallist can attest to the Sole Orthotic's support and comfort, " Heat to Fits are the right combination for cushion, support and wickability required in an accommodative insert. I have many miles on them."

Value

To alleviate some forms of foot pain the ideal scenario could be an orthotic that is custom designed by a health care specialist but at a cost of up to $400.00 this can be a costly solution and is not necessary for most people. At a suggested retail price of only $39.95, Sole Orthotics are a very reasonable alternative that provide support and cushioning which is unsurpassed by products costing three times the price.