FOR IMMEDIATE RELEASE

Contact: Kevin Ablett, Marketing Communications Manager
Email: kevinablett@itsyoursole.com
Company: Edge Marketing Corp.
DBA: SOLE Custom Footbeds
Phone: 403.204.0907
Fax: 604.608.3596
www.yoursole.com

SOLE SUPPORTS ATHLETES AT CANADA OLYMPIC PARK

[Calgary, Alberta - August 12, 2003] Amid gorgeous weather, downhill cyclists from all over the country descended on Calgary to compete in the Canada Olympic Park Canada Cup Mountain Bike Races on the August long weekend. Team SOLE was there, among thousands of participants and their supporters, to heat things up. SOLE Custom Footbeds was thrilled to introduce and custom fit the Footbeds to riders and fans.

SOLE provided footbeds for the winners of each category of every race, and the winners were anxious to try them out. Competitors were thrilled to hear about SOLE, a footbed that improves comfort, stability and performance. SOLE Custom Footbeds will continue to support athletes from all sports, everywhere, with product and sponsorship. SOLE Custom Footbeds is a company that not only provides athletes with a great product but with the opportunity to pursue their athletic passion through continued support in sponsorship.

"SOLE Custom Footbeds have been a huge success among athletes in all kinds of sporting events" comments Tom Taylor, Vice President of SOLE Custom Footbeds. "SOLE has been welcomed by the most demanding athletes, they are loved by adventure racers and all athletes who punish their feet to pursue their passion."

Edge Marketing Sales Inc. (United States) and Edge Marketing Corporation (Canada) are responsible for the sale and distribution of SOLE Custom Footbeds. This heat moldable footbed is designed to custom fit shoes and boots in a wide variety of markets including Sports, Industry, and Military. SOLE Custom Footbeds are available internationally through retailers in all 52 states, all 10 Canadian provinces, and online through their corporate web site found at www.yoursole.com.

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