FOR IMMEDIATE RELEASE

Contact: Kevin Ablett, Marketing Communications Manager
Email: kevinablett@itsyoursole.com
Company:Edge Marketing Corp.
DBA: SOLE Custom Footbeds
Phone: 403.204.0907
Fax: 604.608.3596
www.yoursole.co.uk

Edge Marketing Announces Active Email Technology

[April 1, 2003 - Calgary, Alberta] Edge Marketing Corp., working in partnership with ActiveStream Technologies of Burnaby, B.C., is proud to announce the release of "Active Email" technology. The proprietary technology, originally developed by ActiveStream, allows Edge Marketing to send video emails to any and all stakeholders through a variety of branded templates in a streaming environment.

Tom Taylor, Vice President of Edge Marketing, had this to say: "Active Email represents a significant step forward in B2B and B2C marketing. It brings video email into a Flash-based template with branded images and hyperlinks, scrolling text messages, volume control, and play back control, in addition to all of the functions that you'd expect from an email system. It also ties in seamlessly with our existing CRM software. Anyone with a Flash player can view it and, because it's played in a streaming environment, it means no more massive files overloading your in-box."

Taylor also went on to say: "ActiveStream has been nominated for Best New Media Company of the Year. We believe that their Active Email system makes them a likely candidate for the win. We know that it will revolutionize the way that we do business and we are very excited about using it with our long-distance stakeholders."

Edge Marketing Sales Inc. (United States) and Edge Marketing Corporation (Canada) are responsible for the sale and distribution of SOLE Custom Footbeds. This heat moldable footbed is designed to custom fit shoes and boots in a wide variety of markets including Sports, Industry, and Military. SOLE Custom Footbeds are available internationally through retailers in all 52 states, all 10 Canadian provinces, and online through their corporate web site found at www.yoursole.co.uk.

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