SOLE Blog

February 9th, 2010

SOLE won a SNEWS BOB Award!

SOLE won a SNEWS® BOB Award! Every year, Specialty News (news focused on the outdoor and fitness industry) gives Best Of Booth Awards to deserving booths at Outdoor Retailer. This January, SOLE won a BOB and we are very grateful, and proud.

Here's what SNEWS® had to say:

"Déjà Vu Bob – Sole
The Sole booth is not new, but it is enhanced each show with additional display materials. The sky-high white fabric canopy set the stage for the booth's white illuminated walls on which product was displayed. The reception counter, the TV stand, benches and stacked display fixture against the side wall were all constructed of corrugated cardboard from Molo Design. Smaller corrugated benches from the Flexible Love Company were scattered around the booth to provide seating. They were perfect for sitting while trying on the company's footwear. All the corrugated fixtures fold up for storage. In fact, the entire 900-square-foot booth fits on two pallets.

"Exhibitors have to realize that they are not limited aesthetically by using lighter materials," said Mike Baker, president of Sole. "Our goal is to continue to find recyclable materials to use in the booth."

The company search is on to find or develop recyclable cork flooring for the booth similar to what the company uses on its footwear. It will be fun to watch the evolution of the Sole booth in future shows."

Posted by: Matt Lambert at 3:12 p.m. in News | Comments (0)