SOLE Blog

October 2nd, 2009

SOLE wins best footwear award at the first ever OTS Novel Innovations Awards

A pioneer of technologically advanced and stylish orthopaedic footwear, SOLE is proud to announce that their Platinum Sport Flip has won the Novel Innovations Award for Footwear, at the Outdoor Trade Show (OTS). The OTS Novel Innovations Awards recognise outstanding product innovation and technology and are judged by some of the most recognized journalists, retailers and outdoor personalities in the industry. Judging criteria included: innovation, functionality, workmanship, ergonomics, choice of materials, utility value, environmental friendliness and safety.

"We are thrilled that SOLE has won the Novel Award for footwear innovation. It's an honour that outdoor industry leaders have recognised the performance enhancing benefits, and distinctive shape, that makes the SOLE Platinum Flips so uniquely effective." Kris Harley, SOLE UK General Manager and Sales Director

Launched in Canada eight years ago, SOLE specialises in creating custom-moldable footbeds designed to bridge the gap between a mass-produced shoe and an individual's unique foot shape, for superior fit, comfort and performance. Recognising that flip-flops are a popular choice of footwear for many individuals, yet notoriously bad for you, SOLE set about creating a new design of flip-flop that incorporated the advanced Custom Footbed technology and created the Platinum Sport Flip. Supporting the foot in a neutral position, the SOLE Sport Flip top layer moulds to give each foot a perfect, custom fit, thus encouraging neutral alignment and balance to promote the wearer's natural gait and shock absorbing ability.

Podiatrist approved, the award winning Platinum Sport Flip combines performance-enhancing features and design to offer orthopaedic support with the right blend of cushioning, flexibility and comfort.

"Sport Flips are great not only for preventative foot care, but for actively healing such ailments as plantar fasciitis, due to the supportive shape of the top layer and midsole," explains SOLE's resident designer, Rob Nathan. "I've personally worn them for 12 hours straight, standing on cement floors, and had no foot pain."

Already worn by a growing legion of loyal customers, from world-class athletes and professional teams to the military and boardroom professionals, all of whom testify to the performance enhancing benefits of these remarkable footbeds and sandals, SOLE is trusted by medical professionals and their products have been awarded the APMA Seal of Acceptance.

Posted by: Matt Lambert at 4:31 p.m. in Sandals | Comments (0)